Registration is now open for New Media Boot Camp, presented by the Surf Industry Manufacturers Association (SIMA). The event will be held on Wednesday, September 22, 2010, at the Ocean Institute in Dana Point, Calif. The half-day event will run from 8:30 a.m. to noon and features a group breakfast, three educational sessions and valuable networking time. All levels of employees from any department who would benefit from the panel discussions, seminars and industry networking time are highly encouraged to report for duty!
"Marketing your brand today without a solid understanding of the interactive space is like surfing on an ironing board," says Doug Palladini, SIMA President and Vans' VP of Marketing. "You're sort of doing it, but not really using the right equipment. You have to ask yourself what could possibly be more important than getting the latest thinking on the Web, social media, and all things digital."
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